《2024年天猫男装行业秋冬趋势白皮书》
男性服饰在欧美日、中国市场均呈现品牌化发展的趋势;基于对中国新中产男性的生活场景的洞察,从高端运动到商务场景,从社交活动到休闲通勤,更多元的生活场景带来新的需求,在不同的场景下,美学与功能相融合,带来品类创新的新机会;随着00后、90后成为主力消费人群,对潮流文化的热爱、对新审美风格的敏锐带来潮流服饰、风格服饰赛道的快速增长。天猫联合智篆基于对产业发展、消费者生活方式、用户大数据的洞察,提出2024秋冬男装消费趋势新主张,期待男性服饰消费市场在创新迭代中蓬勃发展。
![](https://gbres.dfcfw.com/Files/iimage/20240711/98B281B2890B6166D3715233A661A2FC_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/622879C3A81196A4FDCDA0A0E1C0E7FE_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/F2E28D3280F3AF85EBF3DC0BD63FD859_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/C7F3DCF1506737B5D51B0383394DC37B_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/963A0AD16B7049979919C3CD271D2459_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/DE54897031F6670BC86EDC46A9BBB75D_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/54F77DD0442A5867A5306288EC7EB87D_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/27E0EE47C5B492D71BBC4EB84C19DCC9_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/FDBFE6602A427C46AD4B2D5E85436246_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/26DAC0410FC241A35236862E3F8FF52F_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/631966DD47C5532A8A01F0DFB394DDE2_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/210D6564AB42941A20645FCEAC1FDDE0_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/15CB32B2B9E54C0DAA6F4911353FDB05_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/2ED11002ED0B76544EADAD68C467498A_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/5B7069A10E7615390520C5C163D889BB_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/AD82FD3AD8F397E80B2A6C242875C457_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/607A371BE348D4C6247DBCAD58DD19EE_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/88C887661CCB16C78B6BDA3640700A67_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/0EA97AF0464D8F2A7C38C416236CE51D_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/15AF465B42469BC30915BBF960AEB0BE_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/12CD0167C34DE2098141F8FD7680DF55_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/9295F20B864EB0BE410A62A99AE14AA0_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/4E8E61B4718E1097CDBFF109E7CC7EC9_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/904E4CD878F53D226477E82F46968DF3_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/37C5E34FC8442400A607637A670852CA_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/395A9530B3D2D1EA8F49CD54F6A6A97E_w816h1100.png)
![](https://gbres.dfcfw.com/Files/iimage/20240711/861C1423619F6D66DFBEA9258DBA91F6_w816h1100.png)
追加内容
本文作者可以追加内容哦 !