In the golden month of September, the 2024 Forum on China-Africa Cooperation Summit kicked off in Beijing, with heads of state from many African countries gathering together to jointly open a new era of China-Africa friendship and cooperation. As an outstanding representative of China-Africa economic and trade cooperation, Foton Motor, with its 20 years of deep accumulation in the African market, has drawn a new and brilliant chapter on the magnificent canvas of China-Africa cooperation.
金秋九月，2024年中非合作论坛峰会在北京盛大启幕，非洲多国元首齐聚一堂，共同开启中非友谊与合作的新纪元。作为中非经贸合作的杰出代表，福田汽车凭借其二十年深耕非洲市场的深厚积淀，在中非合作的壮丽画卷上，绘制出一幅幅崭新而辉煌的篇章。
Foton's achievements shine in the African continent
福田成果闪耀非洲大陆
Since its first foray into Africa in early 2004, Foton Motor has taken deep root in this promising continent, gradually expanding its market presence at a steady pace, achieving a steady increase in market share and a leapfrog improvement in brand influence.
自2004年初涉非洲热土，福田汽车便在这片充满希望的大陆上深深扎根，以稳健的步伐逐步扩大其市场版图，实现了市场份额的稳步攀升与品牌影响力的跨越式提升。
In 2024,standing at the new starting point of the 10th anniversary of the "Belt and Road" initiative, Foton Motor has taken advantage of the momentum and achieved a series of brilliant cooperation results in the African market: in ia, 120 AUMAN heavy-duty trucks and 150 VANs have been strongly deployed, providing solid support for local freight and passenger transport with their excellent performance; in Zambia, Foton Motor has won the favor of major customers many times, and 150 AUMAN heavy-duty trucks were quickly repurchased and set off smoothly; in Ethiopia, Foton Motor's 100 customized AUMAN heavy-duty trucks won wide acclaim, and a memorandum of understanding (MOU) for subsequent large-scale purchases was signed at the delivery site; and in Senegal, the first batch of 100 high-quality medium and heavy-duty trucks were successfully delivered, helping to accelerate the progress of local projects.
2024年，站在“一带一路”倡议提出十周年的新起点上，福田汽车乘势而上，在非洲市场取得了一系列璀璨夺目的合作成果：在尼日利亚，120台AUMAN重卡和150台VAN强势入驻，以其卓越性能为当地货运和客运提供坚实支撑；在赞比亚，福田汽车多次赢得大客户青睐，150台AUMAN重卡迅速完成复购并顺利启程；在埃塞俄比亚，福田汽车为其量身定制的100辆AUMAN重卡赢得了广泛赞誉，并在交付现场签署了后续大批量采购的谅解备忘录（MOU）；而在塞内加尔，首批100辆高品质中重卡顺利交付，助力当地项目加速推进。
Foton Motor not only firmly takes root in the core areas of logistics, transportation and infrastructure construction in Africa with its excellent product matrix and all-round efficient service network, but also deeply integrates into this hot land through forward-looking strategic layout and popular local activities. In South Africa, Foton Motor launched the "Lighthouse Project" to empower South Africa with its "ICE+BEV" dual-line product power and build a dealer network covering the entire territory; in Zimbabwe, a successful strategic and new product launch conference was held, which not only demonstrated Foton Motor's latest commercial vehicle technology achievements, but also opened a new chapter in market expansion through close cooperation with well-known local dealers;At FILDA 2024 in Angola, FOTON Africa's Angola Representative Office worked with partners to fully demonstrate the excellent performance and style of the entire series of Foton Motor family products.
福田汽车不仅凭借卓越的产品矩阵与全方位的高效服务网络，稳固扎根于非洲物流运输与基础设施建设的核心领域，更通过前瞻性的战略布局与深入人心的属地化活动深度融入这片热土。在南非，福田汽车启动“灯塔计划”，将“ICE+BEV”双线产品力赋能南非，并构建起覆盖全境的经销商网络；在津巴布韦，成功举办战略暨新产品发布会，不仅展示了福田汽车最新的商用车科技成果，更通过与当地知名经销商的紧密合作，开启了市场拓展的新篇章；在安哥拉FILDA 2024上，福田非洲区安哥拉代表处携手合作伙伴，全方位展现福田家族全系列产品的卓越性能与风采。
Adhering to the concept of "it is better to work together to make the cake bigger than to grab the cake", Foton Motor is committed to building a commercial vehicle ecological community. At present, Foton Motor has established a number of KD factories, parts warehouses, training centers and other supporting facilities in African markets such as Ethiopia, Egypt, Kenya, Ghana, Tanzania and other African markets. Foton Motor has more than 100 employees in Africa. The KD factories have provided and created more than 10,000 jobs for the local area and provided employment skills training for more than 10,000 people, which not only created value for the local industrial chain, but also provided employment opportunities for the local area and promoted the sustainable development of Africa.
秉持“抢蛋糕不如携手做大蛋糕”的理念，福田汽车致力于构建商用车生态共同体。目前，福田汽车在埃塞俄比亚、埃及、肯尼亚、加纳、坦桑尼亚等非洲市场设有多家KD工厂、配件库以及培训中心等配套设施，福田非洲属地员工超百人，KD工厂为属地提供和创造了超过1万个就业岗位，就业技能培训超1万人次，不仅为本地产业链创造了价值，还为当地提供了就业机会，促进了非洲的可持续发展。
Join hands with Africa to create a new chapter for the future
携手非洲共绘未来篇章
Faced with the unlimited potential of the African market, Foton Motor, with its far-sighted strategic vision, has officially released its African market development strategy. Through three three-year action plans, it will complete the construction of system capabilities across the entire value chain, including products, networks, services, accessories, finance, and talent, achieve breakthroughs in key businesses such as heavy trucks and pickup trucks, and become a leading brand of commercial vehicles in Africa.
面对非洲市场的无限潜力，福田汽车以高瞻远瞩的战略眼光，正式发布了非洲市场发展战略，将通过3个3年行动计划，完成产品、网络、服务、配件、金融、人才等全价值链的体系能力建设，实现重卡、皮卡等重点业务突破，成为非洲商用车领导品牌。
Under this strategy, Foton Motor continues to increase its investment in the African market, and with the fighting spirit of ‘TO DO, TO TRY, TO WIN’, it is fulfilling Foton's internationalization mission. By increasing R&D investment, optimizing product structure, and improving sales and service networks, it is constantly improving its brand influence and market share. With high-quality products, reliable services and strong local support, it has won wide recognition and trust from African customers.
在这一战略下，福田汽车持续加大在非洲市场的投入，以“敢闯、敢试、敢赢”的奋斗精神，践行着福田国际化的使命，通过加大研发投入、优化产品结构、完善销售服务网络等措施，不断提升品牌影响力和市场占有率，凭借高质量的产品、可靠的服务以及强大的本地化支持，赢得了非洲客户的广泛认可和信赖。
Thanks to the guidance of the China-Africa national strategy,Foton heavy-duty commercial vehicle exports to Africa from January to August increased by 153% year-on-year. In the future, Foton Motor will continue to implement the spirit of the China-Africa Forum Summit, provide African customers with high-quality products and integrated solutions, and continue to increase investment in the African market with a more open attitude, and work with African partners to contribute more Chinese wisdom and Chinese strength to the economic and social development of Africa.
得益于中非国家战略的引领，福田重型商用车1-8月出口非洲同比增长153%，未来，福田汽车将继续践行中非论坛峰会精神，为非洲客户提供优质的产品和一体化解决方案，并以更加开放的姿态，持续加大对非洲市场的投入，携手非洲合作伙伴，共同为非洲经济社会发展贡献更多中国智慧与中国力量。
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