Successful Delivery of 100 Medium & Heavy Trucks in Senegal

献礼福田28周年丨非洲塞内加尔100辆中重卡订单成功交付

Recently, the first batch of 100 high-quality medium and heavy trucks of FOTON was successfully delivered to a big customer in Senegal, Africa, which not only marked the official start of the first cooperation between the two sides, but also offered a generous congratulatory gift for FOTON's upcoming 28th birthday.

近日，福田汽车首批100辆高品质中重卡顺利交付非洲塞内加尔大客户，不仅标志着双方的首次合作正式拉开帷幕，同时也为福田汽车即将迎来的28周岁生日献上了一份厚重的贺礼。

The customer is a leading builder in Africa, with business covering construction, road and public works, urban planning and other fields, and has purchased a variety of medium and heavy duty trucks from FOTON, including AUMAN R, AUMAN C, and other FOTON's star products that have been carefully crafted to meet the needs of the complex and changeable road environments in Africa and the customer's high-intensity operations. These medium and heavy trucks have excellent load carrying capacity and power performance, which perfectly meet the customer's infrastructure construction needs in Senegal and the surrounding areas, and help the customer accelerate the project process and improve operational efficiency.

此次交付的大客户是非洲行业领先建筑商，业务覆盖建筑、道路和公共工程、城市规划等多领域，采购了福田汽车多款中重卡系列产品，涵盖AUMAN R、AUMAN C等福田针对非洲复杂多变的道路环境与客户高强度作业需求精心打造的明星产品。这些中重卡拥有卓越的承载能力和动力性能，完美契合了客户在塞内加尔及周边地区的基础设施建设需求，助力其加速推进项目进程，提升运营效率。

Senegal, as an important country in West Africa, has made remarkable achievements in the field of infrastructure construction in recent years, and the demand for high-quality heavy equipment is growing. FOTON has responded to the market demand quickly by developing and delivering medium and heavy trucks for Senegal gradually, which fully reflects its keen market insight and strong product research and development capability.

塞内加尔作为非洲西部的重要国家，近年来在基础设施建设领域取得了显著成就，对高品质重型装备的需求日益增长。福田汽车迅速响应市场需求，陆续为塞内加尔开发并交付中重卡产品，充分体现了其敏锐的市场洞察力和强大的产品研发能力。

With the successful delivery of 100 medium and heavy trucks, FOTON has taken another solid step on its journey in Africa. This year, FOTON Africa strategy was officially released, and it will complete the system capacity building of the whole value chain such as products, network, service, parts, finance and talents through three three-year action plans, achieve breakthroughs in key businesses such as heavy trucks and pickup trucks, and become a leading brand of commercial vehicles in Africa. Under this strategy, FOTON continues to increase its investment in the African market, and practices the mission of FOTON's internationalisation with the spirit of ‘TO DO, TO TRY, TO WIN’. By increasing investment in research and development, optimising product structure, improving sales and service network and other measures, FOTON has continuously improved its brand influence and market share, and won the wide recognition and trust of African customers by virtue of its high-quality products, reliable services and strong localisation support.

随着百辆中重卡的成功交付，福田汽车在非洲的征途上又迈出了坚实的一步。今年，福田非洲战略正式发布，将通过3个3年行动计划，完成产品、网络、服务、配件、金融、人才等全价值链的体系能力建设，实现重卡、皮卡等重点业务突破，成为非洲商用车领导品牌。在这一战略下，福田汽车持续加大在非洲市场的投入，以“敢闯、敢试、敢赢”的奋斗精神，践行着福田国际化的使命，通过加大研发投入、优化产品结构、完善销售服务网络等措施，不断提升品牌影响力和市场占有率，凭借高质量的产品、可靠的服务以及强大的本地化支持，赢得了非洲客户的广泛认可和信赖。

In the wave of ‘Second Venture’, FOTON delivered more than 100 AUMAN heavy trucks in Ethiopia and signed a memorandum of understanding for large-volume purchase; achieved a 250% increase of sales volume year-on-year in Angola; reached a distribution agreement with a famous dealer in Zimbabwe; and launched the ‘Lighthouse Plan’ in South Africa... FOTON has been working closely with African countries with courage, determination and the deep sentiment of service to global users, continuously expanding FOTON's market territory in Africa and jointly promoting the development of African commercial vehicle market.

在“二次创业”的浪潮中，福田汽车在埃塞俄比亚交付超百辆AUMAN重卡，并签署大批量采购谅解备忘录；在安哥拉实现销量同比飙升250%的壮举；在津巴布韦与知名经销商达成经销协议；在南非启动“灯塔计划”......福田海外人秉持清零过去、空杯心态的勇气与决心以及“广种福田”的深厚情怀，与非洲各国紧密合作，不断拓宽着福田在非洲的市场版图，共同推动非洲商用车市场的发展。

On the occasion of FOTON's 28th birthday, FOTON is strengthening its ‘new quality product force’ with a more open attitude and higher fighting spirit, and continuing to adhere to the spirit of ‘TO DO, TO TRY, TO WIN’. FOTON will continue to go global, provide global customers with better products and services, and contribute to the internationalisation of China's automotive industry.

值此福田汽车28周岁生日之际，福田汽车正以更加开放的姿态、更加昂扬的斗志，强化“新质产品力”，继续以“敢闯、敢试、敢赢”的精神，推动福田品牌走向世界，为全球用户提供更加优质的产品和服务，为中国汽车产业的国际化进程贡献力量。