近日，在浙江证监局指导下，浙江上市公司协会开展的2024 年度浙江辖区回报投资者行为评价工作结果揭晓，珀莱雅化妆品股份有限公司凭借在投资者回报方面的优秀表现，成功入选 “2024年度浙江辖区回报投资者优秀实践案例” 名单。值得一提的是，珀莱雅此前已凭借扎实的实践连续两年获评中国上市公司协会“上市公司投资者关系管理最佳实践” 案例，此次入选更是为公司长期坚持的投资者回报工作再添权威认可。
Recently, under the guidance of the Zhejiang Securities Regulatory Bureau, The Listed Company Association of Zhejiang announced the results of the 2024 evaluation of investor return practices among listed companies in the province. Proya Cosmetics Co., Ltd. was recognized for its outstanding performance in delivering investor value and was successfully included in the list of "Outstanding Cases of Investor Return Practices in Zhejiang 2024". It is worth noting that Proya Cosmetics has previously been recognized for two consecutive years by the China Association for Public Companies as a "Listed Company Investor Relations Management Best Practice Case". This latest recognition further affirms the company's long-standing commitment to enhancing investor returns.
珀莱雅坚持长期主义，在做好经营管理的同时，重视投资者回报，持续提升回报投资者的意识和能力，积极回报投资者。这一理念贯穿于公司发展的全流程，具体从以下四方面展开：
Proya Cosmetics adheres to the principle of long-term development, placing equal emphasis on business operations and investor returns. The company continuously strengthens its awareness and capabilities in delivering sustainable value, actively rewarding its investors. This philosophy runs through the entire development process of the company and is reflected in the following four key aspects:
聚焦主业，促进高质量发展。公司持续立足6*N战略，不断提高企业核心能力，巩固多品牌、多品类、多渠道矩阵建设，打造与优化核心大单品矩阵，以数字化赋能公司经营发展，并专注自主研发，以科技创新为核心驱动力，构建领先的化妆品创新研发体系。扎实的经营举措也转化为亮眼的业绩成果：2024年，公司实现营业收入107.78亿元，首次突破百亿，较上年同期增加21.04%；实现归属于上市公司股东的净利润15.52亿元，较上年同期增加30.00%。
Focus on the core business and promote high-quality development. Proya Cosmetics continues to advance its 6*N strategy, steadily enhancing core capabilities while strengthening its multi-brand, multi-category, and multi-channel matrix. The company has built and optimized a portfolio of hero products, leveraged digitalization to empower operations, and prioritized independent R&D, with technological innovation as its core driving force. This has enabled the establishment of a leading cosmetics innovation and R&D system. Solid business initiatives have translated into remarkable results. In 2024, Proya Cosmetics achieved operating revenue of CNY 10.778 billion, surpassing the 10-billion milestone for the first time, representing a 21.04% increase year-on-year. Net profit attributable to shareholders reached CNY 1.552 billion, marking a 30.00% year-on-year increase.
增强投资者回报，提升投资者获得感。上市以来，公司每年均进行现金分红，每年现金分红金额占当年合并报表中归属于上市公司股东的净利润的比例均超过30%。2025年6月，公司完成2024年年度权益分派实施，向公司在册全体股东每10股派发现金红利11.90元（含税），合计派发现金红利4.69亿元（含税），公司上市以来累计已派发现金分红总额18.10亿元（含税）。基于对公司未来持续发展的信心和对公司价值的认可，2023年12月，公司以集中竞价交易方式回购公司股份。2024年1月，公司完成此次回购方案，回购公司股份2,210,825股，使用资金总额人民币19,211.57万元（不含印花税、佣金等交易费用）。
Enhance investor returns and boost investor sense of gain. Since its IPO, Proya Cosmetics has distributed cash dividends every year, with the dividend payout ratio consistently exceeding 30% of net profit attributable to shareholders in the consolidated financial statements. In June 2025, the company completed the dividend distribution for fiscal year 2024, granting a cash dividend of CNY 11.90 (tax inclusive) per 10 shares to all registered shareholders, amounting to a total of CNY 469 million (tax inclusive). Since listing, Proya Cosmetics has cumulatively distributed CNY 1.81 billion (tax inclusive) in cash dividends. Demonstrating confidence in its long-term growth prospects and recognition of its intrinsic value, Proya Cosmetics repurchased shares through centralized bidding in December 2023. The repurchase was completed in January 2024, with the company buying back 2,210,825 shares at a total cost of approximately CNY 192.1157 million (excluding stamp duty, commissions, and other transaction expenses).
加强规范运作，提高公司治理水平。公司不断健全内部控制体系，完善规章制度和体系建设，夯实科学有效、权责明确、相互制衡、相互协调的治理结构，提高公司规范运作水平。2024年，公司积极贯彻落实独立董事制度改革要求，强化独立董事履职支撑，充分发挥独立董事的专业性、独立性及监督作用，持续强化控股股东、实际控制人、董监高人员等“关键少数”与公司、中小股东的风险共担及利益共享约束，提高“关键少数”的合规履职意识。
Strengthen standardized operations and improve the level of corporate governance. Proya Cosmetics continuously improves its internal control system and refines rules and regulations to build a sound governance framework that is scientific, efficient, clearly defined in responsibilities, and equipped with effective checks and balances. These efforts have elevated the company's overall compliance and operational standards. In 2024, the company actively implemented the reform requirements of the independent director system, reinforcing support for directors in fulfilling their duties and enabling them to fully leverage their professionalism, independence, and supervisory role. Proya Cosmetics also continued to strengthen mechanisms that ensure controlling shareholders, actual controllers, directors, supervisors, and senior executives (the "critical few") share risks and align interests with the company and minority shareholders, while enhancing their awareness of compliance obligations and responsibilities.
深化投资者关系管理，畅通投资者沟通。公司以投资者需求为导向开展投资者关系管理工作，通过实际行动维护投资者合法权益。公司开展多样化的投资者关系管理活动，日常通过投资者交流会、上证e互动平台、公司官网投资者关系栏目、投资者咨询电话、投资者邮箱、投资者来访调研接待等多种方式，与投资者保持良好的沟通。
Deepen investor relations management and smooth investor communication. Guided by investor needs, Proya Cosmetics carries out investor relations management with a focus on safeguarding investors' legitimate rights and interests through concrete actions. The company organizes a wide range of investor relations management activities, maintaining effective communication with investors through various channels, including investor briefings, the SSE E-interactive platform, the investor relations section of its official website, dedicated investor hotlines and email addresses, as well as on-site visits and research meetings.
珀莱雅此次入选 “2024 年度浙江辖区回报投资者优秀实践案例” 名单，是对公司长期以来积极回报投资者、规范治理、深化投资者关系管理等工作的高度认可。未来，公司将持续践行 “以投资者为本” 的理念，与投资者共享公司发展成果，为股东创造更大价值。
Proya Cosmetics's inclusion in the list of "Outstanding Cases of Investor Return Practices in Zhejiang 2024" represents high recognition of the company's long-standing commitment to delivering investor returns, strengthening corporate governance, and advancing investor relations management. Looking ahead, Proya Cosmetics will remain committed to the philosophy of "putting investors first", sharing the fruits of its growth with investors and creating greater value for shareholders.
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