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摘要:微巴士于2023年2月10日向美国证监会(SEC)递交招股书,拟在纳斯达克上市,股票代码为:WETO,公司是全球一站式定制包车行业全流程服务平台。2023财年前6个月收入为 0.94亿元,净亏损为 306.16万元。


中介团队:

承销商:磊拓金融证券

审计师:Marcum Asia CPAs LLP

公司律师:VCL Law LLP(美)、锦天城(中)


微巴士打造全球一站式定制包车行业全流程服务平台,通过数字化技术赋能定制包车出行场景运营,业务计价、需求管理、调度派单、服务监管、财务结算、车队和司机导游管理等多个环节。公司是中国集体出行服务(“CMS”)市场的新兴领导者,提供无忧且具有成本效益的出行解决方案。

公司以“移动即服务”(MaaS)的商业模式运营,以识别和解决与不灵活或低质量公共交通相关的低效率问题,并利用公司的综合数字平台在不同场景下提供经济高效的定制大众交通服务。公司为客户提供通勤班车服务、定制包车服务、打包旅游服务和其他服务。客户可以使用平台进行任何类型的CMS(“中国集体出行服务“),从日常通勤、城际旅行、商务访问和跨省旅行,到导游和定制的度假套餐。

微巴士的在线渠道包括APP、官方网站、微信和支付宝小程序,对接国内三大在线旅行社平台携程、飞猪、同程,并与小红书建立了认证合作伙伴关系。


财务业绩

在2021财年及2022财年(财政年度截至6月30日),2023财年前六个月,公司营收分别为1065.21万元, 1.3亿元和0.94亿元,对应的净亏损别为782.37万人民币658.19万和306.16万元人民币。 

来源:招股书


竞争优势

高度数字化 自主开发的内部业务和用户管理平台使所有部门能够更好地协调工作,有效地完成每个订单输入、订单调度、结算和开票的自动在线流程。

丰富的综合资源。公司的在线渠道包括移动应用程序;官方网站;基于微信和支付宝的小程序,这两个平台拥有中国最大的用户群。

以用户为中心的服务。为用户提供流畅、高效和透明的预订体验。

针对不同服务场景的多样化和高度可定制的旅行解决方案。

经验丰富的团队。公司的管理团队在具有国际视野的企业管理方面具有丰富经验。


公司资料

公司网址:www.webus.vip

公司地址:中国杭州余杭区EFC英国中心25楼


募资用途

公司具体募资额暂未披露。募集资金主要用于在美国设立新子公司或代表处以进行业务扩张,补充中国业务的营运资金,以及加强产品和服务的研发投入。


行业概况

集体出行服务的主要出行场景可分为商务旅游定制包车(定制商旅包车)、城际专线等。就总支出而言,2021年中国集体出行服务市场规模达到6282亿元人民币,2017年至2021年的复合年增长率约为3.6%。2022年预计为7054亿元人民币,合理预期从2023年上半年开始,疫情将逐步恢复,人们的出行活动将相应恢复到正常水平。凭借其在经济、效率和节能方面的优势,集体出行服务市场预计将在2026年达到人民币13,561亿元,2022年至2026年的复合年增长率约为17.8%,线上渗透率约为29.1%。

来源:招股书

中国约有一百家在线集体出行服务平台,在线集体出行服务市场高度分散。就 2022 年上半年的收入而言,公司在中国顶级在线集体出行服务平台中排名第二,产生的收入约为 6110 万元人民币(910 万美元)。

来源:招股书

2017年至2021年,中国出境旅游包车服务市场从43亿美元降至25亿美元,负复合年增长率约为12.5%,与中国出境旅游市场同步。在预测期内,市场规模预计将从2022年的26亿美元增至2026年的159亿美元,在2022年至2026年期间的复合年增长率约为57.2%。

来源:招股书


主要股东

上市前的股东架构中,董事会主席郑家华是公司的控股股东,其通过Micava Co., Ltd.持股40.76%;第二大股东为郑楠,为公司的首席执行官,其通过Annan Tech Co., Ltd.持股40.74%。

来源:招股书


公司当前架构如下:

来源:招股书


管理层情况

来源:招股书


Zheng Jiahua, Chairman of the Board of the Directors of the Company (the “Board”)

Mr. Zheng Jiahua has been the chairman of the Board since Webus inception. He is the founder of the VIE and its subsidiary. Prior to founding the VIE, between 2011 and 2018, Mr. Zheng was the chairman of the board of Huzhou Xinhanrui Real Estate Co., Ltd., a company engages in real estate investment, where he was in charge of the company’s development strategies. Mr. Zheng has over 30 years of business experience with extensive resources both locally and regionally. He is particularly well versed in business strategies, corporate and government relations and crisis management. Mr. Zheng received his high school diploma from Yuhuang Huanghu High School in 1991. Mr. Zheng Jiahua is the father of our CEO Mr. Zheng Nan.

Zheng Nan, Chief Executive Officer and Director Nominee

Mr. Zheng Nan has been the CEO of Webus since February 2023.He accepted the appointment as the director of Webus effective upon the effective date of the registration statement. Mr. Zheng has been the CEO of the VIE since January 2021 and is responsible for the VIE’s operation, product offerings and management. From June 2019 to March 2020, Mr. Zheng was the Chief Operating Officer of Uway Inc., a college student career service platform he founded in June 2019 when he was about to start college. Uway Inc. built the “Linker” platform to provide flexible employment information for students on campus. Mr. Zheng completed his middle school in China and received his high school diploma in the United States. He is a senior student at Babson College in Wellesley, Massachusetts. His education in the United States, entrepreneur endeavor and extensive global traveling experience enable him an in-depth understanding of packaged tour service and customized chartered bus service. Mr. Zheng Nan is the son of our Chairman Mr. Zheng Jiahua.

Wang Shijie, Chief Financial Officer

Mr. Wang Shijie has been the CFO of Webus since February 2023. Mr. Wang has been the Chief Financial Officer of the VIE since September 2022. Mr. Wang has 8 years of accounting management and financial reporting experience. From April 2018 to August 2021, Mr. Wang was the Financial Manager and Operation Platform Manager of Hangzhou Liyixiang Digital Technology Co. Ltd., a digital technology company, where he was in charge of the company’s accounting management, financial reporting and general management of the platform’s operation. From January 2014 to April 2018, he was the Division Chief of General Management Division under the Financial Department at Zhongyuan University of Technology where he was responsible for the university’s accounting management and financial reporting. Mr. Wang received his Master’s degree in business administration from Zhongyuan University of Technology and Bachelor’s degree in auditing from Zhengzhou University. He holds a Certificate of Intermediate Accountant.


风险因素

目前通过天眼查网站无法查到的任何负面消息,通过查询其运营主体公司浙江优巴科技有限公司,发现具有如下风险提示:

6个自身风险中,主要是该公司被起诉或起诉他人的开庭公告,法律诉讼。

2个周边风险中, 主因该公司的股东,法定代表人有股权出质信息。

2个历史风险中,该公司的部分股权处于出质状态。

23个预警提醒中,主因该公司和其投资的杭州微巴旅行社有限公司发生了投资人,主要人员,出资情况,注册地址变更。


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